The Amazonia Hub at COP28, Paving the Way for COP30
The Amazonia Hub, designed for COP28 in Dubai, served as a pivotal platform envisioning Brazil's role in COP30 in Belém do Pará. Positioned as a transformative adventure, it encapsulated the essence of 'The Journey to Brazil,' immersing attendees 'In the heart of Amazonia.' This lounge became a beacon, accentuating 'The Bounty of Amazonia' and 'The Cultural Art of Amazonia,' while paving the way for global collaboration towards COP30.
An immersive, transformative space called the Amazonia Hub at COP28, designed as a sneak peek into Brazil's pivotal role in hosting COP30 in Belém do Pará. It was like stepping into the heart of Amazonia itself. We showcased the richness of the region, both in nature and culture, laying the groundwork for a united global effort leading up to COP30.
An immersive, transformative space called the Amazonia Hub at COP28, designed as a sneak peek into Brazil's pivotal role in hosting COP30 in Belém do Pará. It was like stepping into the heart of Amazonia itself. We showcased the richness of the region, both in nature and culture, laying the groundwork for a united global effort leading up to COP30.
Picture this:
Strategies and Innovations
Revolutionary Visuals:
Led by our Creative Director Cris Cerqueira, we broke ground by fusing generative AI images into our visual arsenal. Imagine visuals that spoke the language of the Amazon, pushing the limits of how we tell stories visually at exhibitions.
INNOVATION IN LARGE FORMAT
Where tech meets art in a seriously big way
The Amazonia Hub is the first-ever to pull it off at this scale. We're talking images that not only tell a story but shout it from the rooftops. This lounge isn't just an exhibition space; it's a canvas of innovation, where pixels meet pioneering spirit, marking a watershed moment as the first to successfully bring AI-generated images to life on a grand scale. It's not just breaking boundaries; it's smashing them with an AI-powered wrecking ball.
